It’s finally here! The 2019 Keeneland Fall Meet started just a few days ago in Lexington, Kentucky. 

For Lexington small business, this is prime-time. The 2019 Spring Meet hit an amazing 242K+ on-track attendance in just 16 days, averaging a daily attendance of 15,159 people, according to Blood Horse Magazine. When the weather was just perfect in the bluegrass, Keeneland attracted crowds of over 34K people in a single day!

So what does that mean for you as a business owner? 

You are missing out if you are not lasered in on targeting your marketing and advertising for the month at Keeneland- literally. You should be capturing the eyes of all those attendees and relating to their interests.

Am I saying all of your ads and campaigns need to be horse related? – No. 

But, the people who you are capturing at the races have already shown interest in either UK Sports, a local brewery or even tagged a friend while at the races, in which you can and should be putting your brand in-front of them as they see how many people have liked their “Keeneland Race Day” photos!

So, will your ad be seen by 242-thousand people? No, and it shouldn’t, because they are not all  in your target audience. But what Market & Profit Social can do is deliver ads to your audience that relates to their interests just because they were at Keeneland. Take a look at what we mean below: